CAMPAIGNS
nike rivalries
The Nike Rivalries Initiative was first introduced to our team back in 2023. It was the leagues first program that leverages football tradition to connect communities. This program included the creation of custom uniforms and helmet designs to heighten the intensity of NFL rivalry games.
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I was a part of a six-person team that helped fully with the creation and ideation of the uniforms along with the full content and creative plan behind the launch.
18 Bars
Schedule Release has evolved into a creative battleground, with NFL teams competing each year to unveil their schedules in the most innovative ways. While the Arizona Cardinals have ranked near the bottom in recent seasons, this year we were determined to change that narrative.​
​I assisted with the creative direction of the campaign which included three fully produced original songs and a music video featuring our own player, Mack Wilson, supported by a comprehensive marketing plan. The initiative extended far beyond a standard video, incorporating merchandise such as t-shirts and exclusive vinyls.
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This campaign set franchise engagement records and earned a #2 ranking from Sports Illustrated. The Arizona Cardinals also became the first NFL team to release its schedule on Spotify and Apple Music and won four Clio Awards for this.
Brand/TV Spots
Contributed to the creative direction and ideation for both seasonal brand spots. The campaigns function as a two-part narrative, “The Storm.”
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The Storm and We Are The Storm were a two season-long gameday introduction campaign that used imagery of Arizona’s powerful dust storms to represent the team’s strength and relentless spirit on the field in connection with the state’s desert terrain.
Partnered with Summit House to develop and execute both of these campagins.
The Storm
We Are The Storm